The AI tools your team is already paying for

AI features in existing software are the cheapest AI you will ever use, and your Microsoft or Google plan, CRM and accounts package probably include some already.

The pattern I see most often in Cork goes like this. An owner decides to get serious about AI, signs up for two or three new subscriptions, and six weeks later is paying for a writing tool that does roughly what the Word they already own does, a meeting notetaker that duplicates the one built into their video calls, and a chatbot nobody opened twice. Meanwhile the useful buttons sitting inside the software they have been paying for since 2019 are still untouched.

So before you buy anything, do the boring audit. It costs an afternoon and it regularly ends with a shorter shopping list than you started with.

What AI features are already in your software?

More than you think, because vendors have spent the last two years bolting AI into products you already licence and telling you about it in a release note you did not read. The likely candidates in a business of five to fifty people:

  • Your email and documents. Drafting, rewriting, summarising a long thread, pulling actions out of a document. Both Microsoft and Google put this in the toolbar, though on most plans it is a paid add-on rather than a free upgrade.
  • Your video calls. Teams, Zoom and Google Meet all record, transcribe and summarise meetings now. If you are paying a separate notetaker subscription, check this first.
  • Your accounts package. Xero, QuickBooks and Sage all read receipts and invoices, suggest the coding and flag things that look off. This is the one owners are most often surprised by.
  • Your CRM or quoting system. Draft replies, summarise a customer’s history, write the follow-up. Most of the mainstream ones have shipped something.
  • Your booking or point-of-sale system. Reminder messages, review requests, no-show chasing. Often not labelled AI at all, just automation, which is fine because the result is what matters.
  • Your phone system. Voicemail transcription and missed-call texts, if you are on anything modern.

Not all of it is good. Some of it is a demo somebody shipped to have a feature. But you can find that out in ten minutes per tool, and you cannot find it out at all while you are busy evaluating something new.

Microsoft Copilot for a small business: what you actually get

If your business runs on Outlook, Word, Excel and Teams, Microsoft Copilot is the default answer and worth a proper look before you consider anything else. It drafts and rewrites in Word, summarises an inbox or a Teams meeting, answers questions about your own files, and builds a first pass at a spreadsheet formula you would otherwise have googled.

Two honest caveats. It is a per-seat add-on on most plans rather than something included, so it is a real cost, and it is only as good as the state of your files. The pitch that it will answer questions across everything your company knows assumes your company’s knowledge is in SharePoint and named sensibly, not spread across three shared drives and a laptop. If your files are a mess, you are buying a tool that will confidently search a mess.

Where it earns its keep for an owner is the inbox and the meeting. Ten minutes back on both, most days, is the sort of gain that compounds quietly. I wrote more about the inbox side in taming your inbox with AI.

Google Workspace AI, if you live in Gmail

Same logic, different suite. Google Workspace AI shows up as Gemini inside Gmail, Docs, Sheets and Meet: help me write, summarise this thread, take the notes in this call, turn this rough list into a table. Google has moved most of it into the business plans rather than selling it separately, so if you pay for Workspace you may already have it and not know.

The practical test is the same as Microsoft’s. Open a real task, not a demo. Take the quote follow-up you have written four hundred times, ask it to draft one from the thread, and see whether the output needed less editing than writing it yourself. If yes, that is a keeper. If it needed a rewrite, park it and try the next thing.

How to audit the AI already in your software in one afternoon

This is deliberately unsophisticated. It works because almost nobody does it.

  1. List what you pay for. Pull the last three months of card and bank statements and write down every software subscription. Most owners find one or two they had forgotten entirely.
  2. Search each one. The vendor name plus “AI features” will find their own page in seconds. Note what it claims and whether it is on your plan.
  3. Test the two most promising on a real job. Not a toy. An actual quote, an actual customer complaint, an actual month-end reconciliation.
  4. Write down what it saved, roughly. Minutes per week, honestly estimated. This is the number that tells you what to keep.
  5. Only then look at buying. With the list of gaps in front of you, so you are buying a specific fix rather than AI in general.

Two things usually fall out of it. One subscription you can cancel because a tool you already own does the job. And one feature you had been paying for all along that turns out to be the best thing on the list.

When the built-in version is not enough

Sometimes it genuinely is not, and it is worth knowing where the ceiling sits. Built-in AI is strong at working on the thing in front of it: this document, this thread, this invoice. It is weak whenever the job crosses two systems that were never introduced to each other. The enquiry arriving by web form that needs to become a job in your scheduler, a text to the customer and a line in a spreadsheet is not a Copilot task. That is a small piece of plumbing, and no amount of clever drafting inside Outlook will do it.

So the sequence that saves money is: use what you have, find the gaps by trying, then build for the gaps. Doing it in the other order is how a business ends up with nine subscriptions and the same workload. If you want a sense of what building the plumbing typically involves, I set out the cost of AI automation in Ireland separately.

The cheapest AI is the one already on the invoice

None of this is exciting, which is exactly why it gets skipped. There is no launch, no new login, no sense of having done something decisive. There is just a slightly shorter working week and a slightly smaller software bill, which is what you were after.

If you would rather not spend the afternoon on it, that audit is the first part of what the AI Assessment does: a look at how your week actually runs and what your existing tools can already take off you, then a plain plan for the rest. Either way, start with the invoice. It is the only AI you have already bought.

Book the AI Assessment

The assessment is credited in full if you go on to a build, and if I can’t find you five hours a week you pay nothing. See how it works.